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5 Ways Artificial Intelligence Helps Recruiting

By: Jerry Thurber Thursday April 10, 2014 comments Tags: hr innovation, recruiting trends

There are a lot of new trends in HR around data: Big Data, Social Data, Data Analytics. But one area that is gaining ground is the use of Artificial Intelligence in support of HR. (of course many may argue that those of us in the HR products world have always been artificially intelligent - but I won't go there). What I want to discuss briefly here is 5 key ways that Artificial Intelligence can be used to improve the processes of recruiting: finding the right talent quickly.

  1. Goes Beyond Key Words: most search and discovery solutions can only find candidates that use the same words you use when you write the job description. If you say Marketing Manager, you'll get people who use that term. But you might miss the perfect candidate who happens to have the right skills but a different job title and maybe a less traditional career path. AI uses data clustering techniques to create job clusters so you can identify these alternative skills and titles.

  2. Fast and Accurate: Have you ever spent hours poring over social and professional media sites to try and find that perfect candidate? Artificial Intelligence based search can look through that same data in seconds using refined searching and matching that helps you narrow in on what you are looking for.

  3. Perfect For the New World of Social Recruiting: Data in the social "ether" is growing and become more and more relevant to work place decision making. But not all the data follows the traditional rules of old-style recruiting. People talk about their skills and experiences in different ways, their job titles are unique (and funky) and while all of this is fun, it can make it harder to find people. AI based data matching has no problem with these anomalies. Chief Idea Officer, no problem, Chief Moral Officer, no problem, Beer Ranger, AI loves that title too!

  4. Customizes to your Needs: Not everybody who says they want a project manager or a sales lead or a client support specialist means the same thing. Sometimes you can see that clearly in the job description, other times, not so much. With artificial intelligence based matching, you can work with predicted outcomes to customize the kinds of people and skills you are really looking for. This allows you to build the customized profile for a particular job that is matched to your needs.

  5. Gets Smarter: The final and perhaps most important element of Artificial Intelligence is that it gets smarter the longer you use it. AI adjusts to patterns it recognizes. So it you hire sales people with a certain background and experience level, every time you accept or reject a match the system finds for you, it begins to understand that pattern and adjusts the types of recommendations it forwards to you.

Artificial Intelligence is gaining a foothold with HR products. If you want to find out more about it, feel free to talk to us at Innotrieve. We can get a little nerdy about it, but we'll make sure you learn what you need to know about this valuable HR tool.

About the Author: Jerry Thurber